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Professional Experience

 
 
 

Client Delivery Team, Kepler - Philly & London

February 2019 - November 2025

Following a year of travel & volunteering, I joined Kepler, pivoting from previous roles as a platform activation and management expert to lean further into client leadership and strategic planning, focusing on business outcomes and ensuring successful delivery of our solutions to achieve them.

In March 2022 I moved to the UK office to help integrate Kepler processes following our acquisition of an existing 80 person agency in London, advising senior clients on marketing strategy and innovation and providing agency team leadership and development.

Roles and Responsponsibilities (Click to expand)

  • Brands supported: HSBC, Hasbro | Press & Publications: Marketing Dive, Media Leader

    Oversaw a 12 person brand & performance media team responsible for planning and activating £17.6M in annual cross-channel investment in UK and eight EMEA markets for premier global brands, ensuring market-relevant media mix, efficient channel/partner selection, and tailored creative-media fit

    • Grew Kepler’s media budgets 15% annually over three years thanks to trusted performance and increased SOW

    • Secured more stable agency retainer model, moving from a media commission model and improving agency margin

    • Received full client bonus for agency annually, calculated via agency service satisfaction scores from clients

    Championed innovative media strategy in first-for-Hasbro brand campaigns across EMEA featuring CTV, DOOH, audio, social, display/video, and influencer, balancing media efficiency with local differentiation and unique creative opportunity to work alongside performance media campaigns, driving measurable impact

    • Partnered with global marketing to develop media strategy, deployed regionally, and activated locally, that replaced previous bottom-up planning models, gaining both media and workflow efficiency

    • Coordinated with regional directors and country-specific managers to deliver/activate plans tailored to local market nuances around media consumption habits and buying behaviors for consumer segments

    • Piloted first-to-market activations (ex: Prime Video Ads within just weeks of availability), which drove brand lift alongside 18% increase in attributable sales lift with 68% of of purchasers being new-to-brand

    Partnered with HSBC’s senior marketing, creative, performance, measurement & product teams to develop cohesive media strategies that unified the previously-separate brand and performance teams, building and implementing through-the-line media and creative processes adopted by the wider Integrated Agency Team

    • Introduced detailed planning process to support client campaign briefing & subsequent agency steps, improving cross-team delivery and eliminating delays in responses, delivery, activation, and reporting

    • Developed innovation roadmaps, providingbest-in-class media practices and testing new opportunities within the right campaign to facilitate wider rollout upon success, increasing test volume 60% YoY

    • Created a cross-channel measurement framework for full-funnel campaign review, with real-time, post-campaign, and business KPIs, ensuring success metrics were established for every touchpoint

    • Activated first-to-brand, award-winning campaigns curating dozens of media partners that improved long-term brand building, achieved real-time KPIs, and exceeded real-time business goals

  • Brands supported: HSBC, Hasbro | Business development: easyJet (winning pitch) | Awards:Performance Marketing Awards

    Joined the UK team following Kepler’s acquisition of Infectious Media, providing immediate senior client support for HSBC’s brand media activity and integrating Kepler processes and best practices with the legacy agency teams and with HSBC’s creative agencies

    • Support included HSBC’s brand portfolio including Wealth & Personal Banking (B2C), Commercial Banking (B2B), first direct (challenger bank), and M&S Bank and upon HSBC’s acquisition of Silicon Valley Bank, incorporated the rebrand business unit into our scope

    • Led Kepler’s HSBC team of 5, supporting brand media strategy, planning, activation, optimization, and reporting, coaching the team in all areas

    After a year in the UK, added the Hasbro EMEA to my remit, leading the team on performance and retail media and introducing brand campaign activity while connecting with global marketing leads and my North America agency counterparts to begin connecting global media strategy

    • Supported the Toys & Games, Consumer Products, and Wizards of the Coast business units across 8 EMEA countries (UK, DE, FR, ES, IT, NL, SEK and PL) primarily in Amazon and social and select local retail partners where regionally relevant

    • Transformed performance focus from ROAS model to SOV approach, unlocking sales growth and share of basket

    • Led team of six supporting all media operations across EMEA and partnering with Kepler’s Media & Analytics team to adopt new uses of data clean rooms to review performance to push optimization and highlight business opportunities for the brand

  • Brands supported: Bed Bath & Beyond

    • Guided Brand media team to develop strategic and tactical omni-channel media plans with budgets in excess of $31M annually, shepherding them from briefing and planning to approval, activation, ongoing optimization, and reporting with focus on full-funnel measurement

    • Activated Kepler’s first-ever linear TV buys, securing premium inventory alongside programming featuring the brand announcements and via data-driven audience selections for cable programming

  • Brands supported: Bed Bath & Beyond, Hanes, ABC Home, Frontpoint, Gainbridge, Plated, Blink

Alongside the responsiblilities with each of those roles, in 2020 I created and led Kepler’s Climate Action Team, a team of ~10 team members from across departments focused on bringing sustainability process and reporting to our marketing activity & general workplace operations, achieving internationally recognized certifications. This grew into further role expansion of leading kyu’s global roster of agencies to coordinate cross-company sustainability initiatives.

 

Media Team, MULLLEN LOWE MEDIAHUB - LA

May 2016 - February 2018

After a new enterprise client win, Mullen Lowe MediaHub hired me to expand their paid search practice to LA. Working with the established team in New York we began to build a staff in both Los Angeles and San Francisco.

During my tenure, we made huge strides as we shepherded the clients from a focus on traditional media, into one in which digital media was front-and-center from the start of the planning process. While my title was Search Supervisor, the scope included programmatic and social activation as well.

Roles and Responsponsibilities (Click to expand)

  • Brands supported: Kaiser Permanente

    • Hired, trained, and managed a cross-office team, delegating work assignments, delivering reviews, and guiding career progression

    • Directed paid search, video, and display channel management and worked within the larger cross-agency Comms Planning group to develop specific media strategy to ensure appropriate and consistent messaging in the eyes of both in English and Spanish speaking consumers

    • Worked directly with client-side executives and LOB managers to redefine digital goals based on overall business strategy, which were later adopted by other channels in the cross-agency team. Spearheaded goal definition and tracking processes for new digital properties

Between the work done by the MediaHub arm and the rest of the global agency, MullenLowe as a whole made its first appearance in the AdAge A-List, coming it at #10 for 2018.

 
Volunteer Work
Twickenham Rowing Club - Comms Director
Twickenham Rowing Club - Comms Director

In addition to being a rower on the Senior Men’s 8 rowing squad, I volunteer as the Comms Director for the club, handling internal and external club communications including web and social presence, email, advertising, and PR.

Drexel University Board of Governors
Drexel University Board of Governors

As an alum I have always been active in the Drexel community, especially with LeBow College of Business and the Athletics Department. Through that involvement I was invited to join the University’s Board of Governors with my term officially beginning July 1, 2019.

Valley Youth House Marketing Committee
Valley Youth House Marketing Committee

My involvement with Valley Youth House began with an effort to collect back-to-school goods for their Backpack Challenge in the summer of 2018 to incorporate a backpacking trip I was taking. That connection grew into lending my marketing experience as an official committee member of the organization.

 

Media Team, 360I - NYC & LA

January 2013 - May 2016

Building upon my early experience, I joined 360i in NYC with a focus on search and social, working with clients in industries such as consumer electronics, finance, education, lifestyle, and travel.

As the agency expanded their footprint to California, I moved to LA as the first media person in the new office.

Roles and Responsponsibilities (Click to expand)

  • Brands supported: 2U, Pernot Ricard

    Upon the move to LA, I continued working with the media team based in NYC to support the existing client roster while working with LA leadership to design office with consideration to the needs of the media department ahead of future growth.

    • Supported OOH media buying for Pernot Ricard, evaluating physical billboard and bus positions for premium placements for Malibu Spiced Rum

  • Brands supported: Capital One, 2U

    • Lead bi-weekly department meetings designed for junior-level team members to learn about various media they might not otherwise be exposed to and to gain presentation experience in front of their peers

    • Managed paid social strategy and execution for client with $400,000+ monthly budgets, running Facebook high impact ad units to generate NPV-positive credit applications at scale

    • Designed and ran tests of the Facebook Newsfeed, working closely with Facebook, the client, and internal analytics teams to determine effectiveness for future use in the media plan

    • Built search tools including campaign forecasters that predicted spend and performance with 97% or better accuracy, and utilized SQL queries to access data more efficiently for use in optimizations and reporting

  • Brands supported: Raymour & Flanigan, Capital One

    • Operated Paid Search and Product Listing Ads campaigns for Raymour and Flanigan, taking on Account Manager responsibilities alongside in-platform management thanks to positive client relationship and strong performance

    • Joined the paid social team in its infancy, supporting Capital One and Carnival Cruises in developing their budding social media strategy and activation

360i's focus on technology, especially within the search department really stood out during my time there and is one of the reasons Forrester named them the "only leader" in search for the fourth time in 2016 along with a three year reign atop the Ad Age Agency A-List. The experience from my work and exposure to the wider agency departments over nearly 3 and a half years there remains some of the most important of my career.

 

Media & Strategy teams, BAND DIGITAL - PHILLY & CHICAGO

November 2010 - November 2012

Starting at Band Digital while still in classes as a senior, I was first hired as an intern in the Strategy department  to gain additional agency experience. Upon graduation I joined full time as a Media Strategist and moved to the Chicago HQ, providing a media presence in that office working with the rest of the team back in Philadelphia. Working on clients in industries including pharmaceuticals, B2B, technology, retail, and others, our small agency environment allowed me to wear many different hats. In addition to running paid search and social campaigns, I worked on projects such as spearheading analytics/tracking implementation for an augmented reality online contest, and I conducted interviews to develop customer personas used to determine overall marketing strategy for travel and financial clients.

Highlighted Duties & Accomplishments

  • Brands supported: Genentech, Meijer

    • Managed paid search & social media programs across pharmaceutical, education, retail & B2B clients, overseeing direct response strategies to include CPC & CPA-based campaigns & tactics

    • Proposed search & social strategies across clients, growing direct response & branding budgets

    • Supplied business development performance estimates for search and social client pitches

  • Brands supported: Genentech, United Airlines

    After my Drexel co-ops had completed, I picked up an additional internation while in classes as a senior to get further agency experience ahead of graduation.

    • Conducted interviews to develop customer personas for United Airlines, used to inform overall marketing strategy

 
Highlighted Freelance Work
IndieWhip
IndieWhip

“the result was the strongest sales and conversion momentum the company had ever seen - even in their slowest season, nonetheless. It wasn’t just about the creative, it was HOW the creative worked on the platform, and most importantly, how effectively and accurately Marshall’s work helped serve that creative.”

(Read More…)

PANATEA
PANATEA

With a lifestyle-focused target audience, we tested Instagram’s audience segmentation to find new, highly-qualified customers for matcha green tea. Heading into Q4, those audiences we found to perform best carried the bulk of the budgets for new holiday products, resulting in strong sales to close out the year.

Sugarpova
Sugarpova

With the known star-power of Maria Sharapova, using Facebook to sell her celebrity-backed luxury candy brand online allowed us to find audiences that would have an affinity toward the product due to being fans of her on- and off-the-court image, as well as new customers based higher-end lifestyle preferences.

Editorial Assistant, Comcast interactive media - PHILLY

March 2010 - September 2010

For my third co-op, I returned to Comcast, this time in the Interactive Media (CIM) department to gain a different perspective in the digital world that I first began to explore from the agency side at Razorfish. CIM ran properties including Comcast.net which at the time operated as a content site and the homepage for many Comcast customers. For the summer, I also led a project team of interns and new hires charged with reimagining the department's recruiting website which ultimately went to market.

Highlighted Duties & Accomplishments

  • Supported Comcast.net section editors by creating content packages for home page articles

  • Ran various sections in absence of editors. Pitched content, wrote blog entries, and moderated comments

  • Starred in a web series called "Intern Challenge" that ran on the site

 

Paid Search Coordinator, Razorfish health - PHILLY

March 2009 - September 2009

My introduction to the advertising world came at Razorfish as a paid search coordinator. As it was my second co-op they offered plenty of opportunities to explore departments beyond search, especially other media and strategy. During my time there, they were bought by Publicis and began transitioning the Philadelphia office to Razorfish Health offering an interesting look at how agencies go through major changes.

Highlighted Duties & Accomplishments

  • Collected and analyzed daily keyword traffic data for large pharmaceutical and CPG brands

  • Prepared client-facing monthly reports summarizing brand performance

  • Developed a Rich Ads in Search (RAIS) feasibility report for pharmaceutical brand

 

Internal Communications Co-op, Comcast - PHILLY

March 2008 - September 2008

My first co-op started after my sophomore year at Drexel. Based on my Communication minor I took the role working in the Corporate Communications department, focusing on internal/employee-facing content. This job introduced me to the corporate world and showed me the tools that I would need to succeed in my career beyond classroom knowledge, especially Excel, a working knowledge of coding, and most importantly, the ability to write clearly and succinctly.

Highlighted Duties & Accomplishments

  • Managed key sections of TeamComcast intranet site which had 100,000+ monthly hits

  • Wrote and copy-edited articles, and designed content graphics

  • Analyzed traffic and keyword data from intranet site to generate reports for team leaders