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  <url>
    <loc>https://www.marshallfleming.com/home</loc>
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    <lastmod>2025-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1527106097111-9S036P19EBD0PAZZV84C/Marshall+Joshua+Tree</image:loc>
      <image:title>Marketing &amp; comms expert, currently based in London. - ...if you work really hard and you’re kind, amazing things will happen.</image:title>
      <image:caption>- conan o'brien</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marshallfleming.com/freelance-gallery</loc>
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    <priority>0.75</priority>
    <lastmod>2018-11-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1528303322896-EY0R72UTAZMBE5KMUXL3/12002904_1040847265925881_4148339266446683438_n.jpg</image:loc>
      <image:title>Freelance Work - IndieWhip</image:title>
      <image:caption>“the result was the strongest sales and conversion momentum the company had ever seen - even in their slowest season, nonetheless. It wasn’t just about the creative, it was HOW the creative worked on the platform, and most importantly, how effectively and accurately Marshall’s work helped serve that creative.” (Read More…)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1528304032698-T0KPV90SB5GUFX5YCFW2/Screen+Shot+2018-05-26+at+12.23.23+PM.png</image:loc>
      <image:title>Freelance Work - PANATEA</image:title>
      <image:caption>With a lifestyle-focused target audience, we tested Instagram’s audience segmentation to find new, highly-qualified customers for matcha green tea. Heading into Q4, those audiences we found to perform best carried the bulk of the budgets for new holiday products, resulting in strong sales to close out the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1527267464916-ZK0RECEGOHN3WQI2OJ27/12002904_1040847265925881_4148339266446683438_n.jpg</image:loc>
      <image:title>Freelance Work - IndieWhip</image:title>
      <image:caption>Backing cutting-edge video with innovative media strategy to integrate the Comms Planning process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1528303862039-GCSYCS9GYMLKMKQIJ8A5/1150809_647601591919505_1006839018_n.jpg</image:loc>
      <image:title>Freelance Work - Sugarpova</image:title>
      <image:caption>With the known star-power of Maria Sharapova, using Facebook to sell her celebrity-backed luxury candy brand online allowed us to find audiences that would have an affinity toward the product due to being fans of her on- and off-the-court image, as well as new customers based higher-end lifestyle preferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1527352072628-6Z85I91EX5Z8LZE4OGRL/Screen+Shot+2018-05-26+at+12.23.23+PM.png</image:loc>
      <image:title>Freelance Work - PANATEA</image:title>
      <image:caption>Testing the effectiveness of Instagram’s audience segmentation to find new, highly-qualified customers for matcha green tea.</image:caption>
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  </url>
  <url>
    <loc>https://www.marshallfleming.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-07-05</lastmod>
  </url>
  <url>
    <loc>https://www.marshallfleming.com/blog/eagles-win-and-what-im-up-to-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531839699078-L86J1BQGNOWRXVYSMPY7/Eagles-Super-Bowl-52-Parade.jpg</image:loc>
      <image:title>Blog - Eagles Win!</image:title>
      <image:caption>Unofficial estimate: Approximately 10 billion people came to see the parade.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531839356644-HBO58CZ8J7TD9OBIZPK9/Eagles-Super-Bowl-Aftermath.jpg</image:loc>
      <image:title>Blog - Eagles Win!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531840102914-EY25N6FWEATGFZ57D6H6/Jason-Kelce-Legend.jpg</image:loc>
      <image:title>Blog - Eagles Win!</image:title>
      <image:caption>"No one likes us, we don't care!" ~ Jason Kelce and all Philadelphians</image:caption>
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  <url>
    <loc>https://www.marshallfleming.com/blog/leaving-la</loc>
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    <priority>0.5</priority>
    <lastmod>2018-11-16</lastmod>
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  <url>
    <loc>https://www.marshallfleming.com/blog/category/My+Life</loc>
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  <url>
    <loc>https://www.marshallfleming.com/blog/tag/Travel</loc>
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  <url>
    <loc>https://www.marshallfleming.com/blog/tag/LA</loc>
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  <url>
    <loc>https://www.marshallfleming.com/blog/tag/Philly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.marshallfleming.com/blog/tag/Los+Angeles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.marshallfleming.com/blog/tag/Eagles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.marshallfleming.com/blog/tag/Super+Bowl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.marshallfleming.com/blog/tag/Philadelphia</loc>
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    <loc>https://www.marshallfleming.com/volunteer-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-16</lastmod>
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      <image:title>Volunteer Work - Twickenham Rowing Club - Comms Director</image:title>
      <image:caption>In addition to being a rower on the Senior Men’s 8 rowing squad, I volunteer as the Comms Director for the club, handling internal and external club communications including web and social presence, email, advertising, and PR.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1765888623920-DS4P3Z0BB8ZU6858YSZ5/image-asset.png</image:loc>
      <image:title>Volunteer Work - Twickenham Rowing Club - Comms Director</image:title>
      <image:caption>In addition to being a rower on the Senior Men’s 8 rowing squad, I volunteer as the Comms Director for the club, handling internal and external club communications including web and social presence, email, advertising, and PR.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1562354906797-NBBE2XE006TVATHXJJKD/Screen+Shot+2019-07-05+at+3.28.30+PM.png</image:loc>
      <image:title>Volunteer Work - Drexel University Board of Governors</image:title>
      <image:caption>As an alum I have always been active in the Drexel community, especially with LeBow College of Business and the Athletics Department. Through that involvement I was invited to join the University’s Board of Governors with my term officially beginning July 1, 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1542128941150-F4WXKKQA4QKKRDGBLQZG/VYH+Logo+Wide.jpg</image:loc>
      <image:title>Volunteer Work - Valley Youth House Marketing Committee</image:title>
      <image:caption>My involvement with Valley Youth House began with an effort to collect back-to-school goods for their Backpack Challenge in the summer of 2018 to incorporate a backpacking trip I was taking. That connection grew into lending my marketing experience as an official committee member of the organization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1542128904615-ITQMT4D5FAF191MCC8GQ/VYH+Logo+Wide.jpg</image:loc>
      <image:title>Volunteer Work - Valley Youth House</image:title>
      <image:caption>My involvement with Valley Youth House began with an effort to collect back-to-school goods for their Backpack Challenge in the summer of 2018 to incorporate a backpacking trip I was taking. That connection grew into lending my marketing experience as an official committee member of the organization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1542068415853-F021P4D25MYXJO8VY4NC/C11E9E8A-924C-4DC8-B98F-6723FB197CD5.png</image:loc>
      <image:title>Volunteer Work - Chrissy Houlahan for Congress</image:title>
      <image:caption>In the summer and autumn of 2018 I spent time back home working on the Chrissy Houlahan for Congress campaign in the Pennsylvania 6th district. Knocking on doors to canvass for Chrissy as well as up- and down-ballot candidates in the district proved fruitful as they all won the seats for which they were running.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1542128802333-9FR6T4XQJNH3EWKLFCFN/Screen+Shot+2018-10-12+at+2.13.06+PM.png</image:loc>
      <image:title>Volunteer Work - PAWS</image:title>
      <image:caption>I initially got involved with a different PAWS organization when I lived in Chicago - working at the shelter and fostering dogs. Over the years I have volunteered at the Philadelphia operation when making trips back home and upon moving back to the area have done so more regularly, focusing on dog-care at their clinic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marshallfleming.com/work/testimonials/indiewhip</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-17</lastmod>
  </url>
  <url>
    <loc>https://www.marshallfleming.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531775157553-UP7D83OSN1RGK34HPMZV/Comcast_logo.jpg</image:loc>
      <image:title>Resume</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531495545634-AFYPICTW7V33TNWBLIQ0/360i_logo.png</image:loc>
      <image:title>Resume</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531689692335-T6ZYI397RI24QP2AD8KC/Razorfish-Health_logo.png</image:loc>
      <image:title>Resume</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531495778877-6U2QF6I1ZHG5O196VCIZ/MullenLowe-Mediahub_logo.jpg</image:loc>
      <image:title>Resume</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/9e28f762-c12d-466b-b842-d28c1254e2ba/keplergrp_logo.jpeg</image:loc>
      <image:title>Resume - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531499166068-SCAKLOPG6GH88FLLMMAH/BandDigital_logo.png</image:loc>
      <image:title>Resume</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a8c7b78fe54efc078aaee37/1531846067259-DUQQAATIF1T1L5KPKXMJ/Comcast_logo.jpg</image:loc>
      <image:title>Resume</image:title>
    </image:image>
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